How are qualified leads identified?

As we already saw in the previous post, a lead is a person who has shown interest in your company's products or services. Now it's time for you to understand what are the ways that these leads could have reached you.

Since everyone who showed interest in your company's products and services is a lead, now we will see how these leads are reached to you.
In essence, leads are generated by collecting information, such as a customer sharing information about your products, or filling out a form for a free eBook, for a vacant position in the company or a survey satisfaction etc. This is only one of the many possibilities that companies can get to qualify leads.

Each example also shows the amount of information that the company can collect about the lead and measure the level of interest that the lead has for your company.

THE MECHANICS OF LEAD GENERATION

Now that we know how lead generation fits into this whole Inbound Marketing methodology, it's time to see what the components of the actual lead generation process are.

LANDING PAGES

A landing page is a web page where the user arrives for a different purpose, but with its use we can capture user information, through a form it is the most frequent, since we can easily obtain essential information for us and be able to transform that lead information into a final customer.

FORMS

The forms consist of a series of fields with information that are responsible for collecting information before the customer clicks the button to receive an offer.

OFFER

It is the content or valuable material that can be offered on a landing page. This offer must have value and relevance for the buyer, encouraging it to be attractive enough for the user to want to share their information, and pushing the call to action (CTA).

CALL TO ACTION-CTA

It is an element that makes users make some type of decision, such as a small image, button, or a message. This action invites the user to click on the button to obtain the offer.
Your company will be able to start exploring new channels and means of communication to direct traffic to the website or blog, and thus be able to start generating your own leads.

7 MAIN CHANNELS TO GENERATE LEADS

WEB PAGE

A well-built web page with good content, and allows you to capture leads through newsletters, forms, tool tests and solutions. The objective is to convert visitors into buyers, that's why a good layout, CTAs and content that are of high quality.

BLOG

The blog is a perfect channel to create a bond of trust between the company and potential customers. Anyone can find the blog in web searches, optimizing the search mechanisms, therefore, it must be done to optimize the search mechanisms and be able to better web positioning.

SEO and CONTENT MARKETING

This marketing method makes it possible to develop and distribute educational and valuable content to attract consumers, so efforts should be focused on the dissemination of this content.
Most search engines correlate a high-quality web page, one that has high-quality content. For this reason, you must think as if the content were the fuel for all the marketing campaigns that are undertaken.

SOCIAL NETWORKS

Social media marketing is one of the most widely used channels today. And it has become an indispensable disclosure technique in most businesses. Many of the customers can make purchases through social networks.
Pay-Per-Click ads

Also known by its acronym PPC, these models are those by which companies pay for the number of clicks on the ads displayed on search engines such as Google, Yahoo or Bing.

They are a perfect way to display your product at the top of organic search pages and are highly targeted ads that can attract highly qualified leads.

EMAIL MARKETING

Email marketing is an excellent form of communication when you have a customer database. It is one of the most used tactics in lead generation and one of the best and easiest communication tools.

AUDIO MARKETING

In addition to strengthening the blog with SEO and content marketing strategy, audio marketing is another very useful channel for lead generation. This audio post utilization strategy is used to embed content into blog or web page articles.

This works as a "bait" to attract the generation of leads within the conversation funnel, creating dynamism for the content that is consumed in a more agile way for the user.

FINAL COMMENTS

Finally, what we emphasize is that we can see that there are multiple channels for obtaining leads. Depending on the type of business that is being developed, the efficiency of each channel varies and the achievement of the objectives too. That is why, from BE REBEL, we recommend the help of business professionals to guide them regarding this decision-making.