The importance of social networks in the digital transformation journey.

Entrepreneurship has never been an easy task and 2020 taught us a big lesson, our world can suddenly change and we need to quickly adapt to new realities. New technologies bring practicality and comfort to our life, but not only to users, but also to entrepreneurs.

Potential entrepreneurs who think about opening a new business, or current business owners with just presence on the physical world have noticed that after the pandemic many things have been transformed and businesses cannot continue operating in the same way that they were doing before. Social distancing and lockdowns have pushed people to seek answers to their needs in a digital way. Consequently, having an online presence has become an essential part of starting and growing a business.

Developing a marketing strategy and an online presence in social media, making sure that your webpage is on the top positions for your keywords are the first topics that we should tackle. Additionally, making sure that all the portions of your social media are cohesive and well-focused on the target audience that you want to reach should be your second objective. Therefore, having an adequate presence on the internet by using the right tools and resources would help the business to have a greater diffusion at a lower cost.

Social networks allow segmentation of the target audience and help to better reach your target customers while you achieve a greater visibility for your business. Moreover, a higher number of people could be reached at a lower cost than it would cost if you would need to carry out physical marketing actions.

The variety of social networks is enormous, so much that it is possible to choose which of them is best aligned with the objectives of the company based on several factors (i.e., demographics, gender, economic status, location, habits, ...), and be able to choose or combine those factors to achieve the best possible output and outreach for the products or the services that we want to offer or sell.

Finally, in addition to these highlights, the great advantage of focusing your marketing efforts on digital marketing is the possibility of quickly analyzing the results. Focusing on the company's niche and understanding how the public has responded to the campaign much more easily without focusing on only one big event but having many smaller events running on parallel path. Focusing on digital marketing increases your efficiency and allows for a faster cycle of continuous improvement, therefore your company would be able to optimize marketing costs and have a greater impact on the business, as well as helping the entrepreneur to make more educated decisions regarding the company's strategy.